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Student of Sales

AE → Enterprise AE

Bigger deals, longer cycles, more people in the room.

Change my path

My take on this move

Manan Sachdeva

I'm still writing this one: what actually changes, what to stop doing, and your first 30 days. The reading path below is ready now.

The path

Read in this order · 3 picks

  1. Book · Andy Whyte · Amazon

    MEDDICC

    Why now The shared language most enterprise teams use to qualify. Read it before you forecast a large deal.

    Try this week: Score your three biggest open deals letter by letter and mark where you are guessing.

    Manan's pick

  2. Book · Chris Voss · Amazon

    Never Split the Difference

    Why now As deals get bigger, the negotiation starts well before the pricing call.

    Try this week: On your next discount ask, name what you hear before you answer.

    Manan's pick

  3. Book · Peter Cohan · Amazon

    Great Demo!

    Why now Most first demos tour every feature. This one teaches you to show what the buyer needs to see, and then stop.

    Try this week: Rebuild your next demo to open with the one screen that solves the buyer’s main problem.

    Manan's pick

One note a week, for your move.

Every Tuesday: one idea, one resource, one thing to try.

The weekly note is launching soon.